UI/UX Case Study
UI/UX Case Study
UI/UX Case Study
MedTech
MedTech
MedTech
Jaga Sehat
Jaga Sehat
Jaga Sehat
Real time online-based health consultations.
Real time online-based health consultations.
Real time online-based health consultations.
Introduction
Introduction
Introduction
This Case Study is the result of MSIB Batch 3 Independent Study program by Hacktiv8. This case study mentored by Moh. Riansyah as a Product Design Spv at ESB as well as a UI/UX Design Lecturer at MSIB.
This Case Study is the result of MSIB Batch 3 Independent Study program by Hacktiv8. This case study mentored by Moh. Riansyah as a Product Design Spv at ESB as well as a UI/UX Design Lecturer at MSIB.
📝 Research Plan
📝 Research Plan
📝 Research Plan
Roles and Responsibilities
Roles and Responsibilities
Roles and Responsibilities
Product designer -
User research, Crafting concept, Ideate solution, and Crafting the visual.
Product designer -
User research, Crafting concept, Ideate solution, and Crafting the visual.
Duration
Duration
Duration
2 months (Oct - Nov 2022)
2 months (Oct - Nov 2022)
Overview
Overview
Overview
Jaga Sehat hopes to help adolescents in increasing their concern for body health by making it easier to access fast and precise health information and services as needed.
Our goal is to help every teenager who has a low level of health knowledge and immune difficulties in the body, then we provide services in real time for online-based health consultations.
Jaga Sehat hopes to help adolescents in increasing their concern for body health by making it easier to access fast and precise health information and services as needed.
Our goal is to help every teenager who has a low level of health knowledge and immune difficulties in the body, then we provide services in real time for online-based health consultations.
PROBLEM STATEMENT
PROBLEM STATEMENT
Why does someone have to go in line for a long time to be able to consult a doctor?
Why does someone have to go in line for a long time to be able to consult a doctor?
Why does someone have to go in line for a long time to be able to consult a doctor?
Objective
Objective
Objective
Objective for this project include :
Objective for this project include :
Research Goals
Research Goals
Improve adolescent health literacy by providing a variety of
Features about health
Improve adolescent health literacy by providing a variety of
Features about health
User Goals
User Goals
Make it easier for teenagers to conduct consultations electronically (online)
Make it easier for teenagers to conduct consultations electronically (online)
Business Goals
Business Goals
More teens are using health apps
More teens are using health apps
Research Method
Research Method
Research Method
Survey
Survey
Get information about the last time they checked their health and why, and also to screen the participant interviews.
Get information about the last time they checked their health and why, and also to screen the participant interviews.
In-Depth Interview
In-Depth Interview
To explore common behaviors, what they do when they experience symptoms from illness to serious illness and their journey when seeking health facilities. As well as determining their needs and expectations about the Jaga Sehat apps.
To explore common behaviors, what they do when they experience symptoms from illness to serious illness and their journey when seeking health facilities. As well as determining their needs and expectations about the Jaga Sehat apps.
🔍 Survey & Insight
🔍 Survey & Insight
🔍 Survey & Insight
Survey Summary
Survey Summary
Survey Summary
35 participants join the survey and here’s the insight :
35 participants join the survey and here’s the insight :
Frequencies
Frequencies
Participants who filled in were aged 18-26 years and on average lived in big cities such as Bekasi and Bandung.
Participants who filled in were aged 18-26 years and on average lived in big cities such as Bekasi and Bandung.
Purpose
Purpose
55.9% of participants had a health check in the last 6 months,
61.8% of them were to find out their health condition and the remaining 29.4% were due to illness.
55.9% of participants had a health check in the last 6 months,
61.8% of them were to find out their health condition and the remaining 29.4% were due to illness.
Measures
Measures
55.9% of the total went directly to the nearest hospital when sick, they did not want the condition to get worse and immediately consulted a doctor.
55.9% of the total went directly to the nearest hospital when sick, they did not want the condition to get worse and immediately consulted a doctor.
After collecting data through surveys and interviews, we found that most adolescents in big cities already have health awareness even though some of the reasons are due to illness.
After collecting data through surveys and interviews, we found that most adolescents in big cities already have health awareness even though some of the reasons are due to illness.
User Persona
User Persona
User Persona
Astrie
Maulindawati
Astrie
Maulindawati
Astrie
Maulindawati
✨ Demographics
🚀
Age: 21years old
🚀
Education: University
🚀
Hometown: Bekasi, ID
🚀
Family: Single
🚀
Occupation: Architecture Engineering Student
✨ Demographics
🚀
Age: 21years old
🚀
Education: University
🚀
Hometown: Bekasi, ID
🚀
Family: Single
🚀
Occupation: Architecture Engineering Student
✨ Demographics
🚀
Age: 21years old
🚀
Education: University
🚀
Hometown: Bekasi, ID
🚀
Family: Single
🚀
Occupation: Architecture Engineering Student
“I enjoys looking for information about tips on maintaining health”
“I enjoys looking for information about tips on maintaining health”
“I enjoys looking for information about tips on maintaining health”
😡 Paint Point
😡 Paint Point
👎 The distance between her house is quite far from the hospital.
👎 The distance between her house is quite far from the hospital.
👎 She will feel disturbed when he feels something is wrong with his health condition.
👎 She will feel disturbed when he feels something is wrong with his health condition.
📌 Needs
📌 Needs
👍 She wanted to know every health facility available in her area.
👍 She wanted to know every health facility available in her area.
🎉 Goals
🎉 Goals
Astrie wants to be able to consult with doctors virtually because the distance from her home to the hospital is quite far. He will feel calm when he knows his health condition.
Astrie wants to be able to consult with doctors virtually because the distance from her home to the hospital is quite far. He will feel calm when he knows his health condition.
Customer Journey Map
Customer Journey Map
Customer Journey Map
About Astrie
About Astrie
Astrie is an architecture student, she wants to be able to consult a doctor regarding her health.
Astrie is an architecture student, she wants to be able to consult a doctor regarding her health.
Scenario
Scenario
Due to the distance from her home to the hospital, Astrie could not consult a doctor whenever she wanted.
Due to the distance from her home to the hospital, Astrie could not consult a doctor whenever she wanted.
Finally she decided to consult online so as not to have to spend time on tiring trips.
Finally she decided to consult online so as not to have to spend time on tiring trips.
Expectation
👍 The ordering process should be simpler and easier.
👍 Accessible design
👍 Transparent fees
👍 Ratings and feedback from customers
Expectation
👍 The ordering process should be simpler and easier.
👍 Accessible design
👍 Transparent fees
👍 Ratings and feedback from customers
Discovery
👀 See app ad banners when searching the Internet for health tips.
📱 Watch ads from Jaga Sehat on explore Instagram.
🤔 Feel curious and finally download the Jaga Sehat app.
Explore & Compare
👩 She created an account
👀 Start looking for suitable doctors by category
👨⚕️ View doctors' profiles and read reviews to meet expectations
Selection & Booking
⭐ Choose a doctor according to preferences and ratings
📅 Match available schedules and choose service duration
✅ Confirm booking and pay
Stay Experience
💬 She consulted the doctor online through the app and told her all her complaints
Feedback & Royalty
✍️ She left a review of the selected doctor
😊 Thinking about scheduling her next consultation at Jaga Sehat
Discovery
👀 See app ad banners when searching the Internet for health tips.
📱 Watch ads from Jaga Sehat on explore Instagram.
🤔 Feel curious and finally download the Jaga Sehat app.
Explore & Compare
👩 She created an account
👀 Start looking for suitable doctors by category
👨⚕️ View doctors' profiles and read reviews to meet expectations
Selection & Booking
⭐ Choose a doctor according to preferences and ratings
📅 Match available schedules and choose service duration
✅ Confirm booking and pay
Stay Experience
💬 She consulted the doctor online through the app and told her all her complaints
Feedback & Royalty
✍️ She left a review of the selected doctor
😊 Thinking about scheduling her next consultation at Jaga Sehat
💡 Ideation
💡 Ideation
💡 Ideation
Based on behavioral research, we propose these 2 opportunities as solutions. Then we will choose 1 solution focus as priority, we will proceed with P0 solution.
Based on behavioral research, we propose these 2 opportunities as solutions. Then we will choose 1 solution focus as priority, we will proceed with P0 solution.
#
#
1
2
Reasoning
Reasoning
Reasoning
The consultation booking process is too long and compatible, users feel frustrated
The consultation booking process is too long and compatible, users feel frustrated
The process of purchasing drugs to pharmacies directly
Opportunity
Opportunity
Opportunity
Simplifying the consultation booking process
Simplifying the consultation booking process
Purchase medicine online with doctor's advice
Impact
Impact
Impact
Users find it easier to consult at any time
Users find it easier to consult at any time
Users do not need to leave the house to buy medicine
Priority
Priority
Priority
P0
P0
P1
Reasoning
The consultation booking process is too long and compatible, users feel frustrated
The process of purchasing drugs to pharmacies directly
Opportunity
Simplifying the consultation booking process
Purchase medicine online with doctor's advice
Impact
Users find it easier to consult at any time
Users do not need to leave the house to buy medicine
Priority
P0
P1
SOLUTION
Create a Simple Consultation Order Flow
Create a Simple Consultation Order Flow
Create a Simple Consultation Order Flow
“ In this flow, users have to leave the house and queue at the health facility before finally meeting with the doctor.”
“ In this flow, users have to leave the house and queue at the health facility before finally meeting with the doctor.”
“ In this flow, users have to leave the house and queue at the health facility before finally meeting with the doctor.”
With the presence of Jaga Sehat, users do not need to leave the house and queue to be able to consult with the doctor of their choice.
With the presence of Jaga Sehat, users do not need to leave the house and queue to be able to consult with the doctor of their choice.
With the presence of Jaga Sehat, users do not need to leave the house and queue to be able to consult with the doctor of their choice.
😍 Visual and Prototype
😍 Visual and Prototype
😍 Visual and Prototype
🧪 Testing and Lesson
🧪 Testing and Lesson
🧪 Testing and Lesson
We use Maze to do Usability Testing. There were 11 respondents who took part in this test with a total score of 63%.
We use Maze to do Usability Testing. There were 11 respondents who took part in this test with a total score of 63%.
We use Maze to do Usability Testing. There were 11 respondents who took part in this test with a total score of 63%.
We know that this number is still not enough to be awarded a successful title, so we will continue to improve it and this is a valuable lesson for us.
We know that this number is still not enough to be awarded a successful title, so we will continue to improve it and this is a valuable lesson for us.
We know that this number is still not enough to be awarded a successful title, so we will continue to improve it and this is a valuable lesson for us.
We think that following creativity and innovation can make our app stand out, even though there are so many UX laws that we ignore.
We think that following creativity and innovation can make our app stand out, even though there are so many UX laws that we ignore.
We think that following creativity and innovation can make our app stand out, even though there are so many UX laws that we ignore.
Therefore, we will not end here and will continue to grow and learn.
Therefore, we will not end here and will continue to grow and learn.
Therefore, we will not end here and will continue to grow and learn.
