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UI/UX Case Study

Home Services App

Jaga Rumah

Acquire a housemaid to aid you

Introduction

This Case Study is a midterm exam from the MSIB Batch 3 Independent Study program by Hacktiv8. This case study was mentored by Moh. Riansyah as Spv Product Design at ESB and UI/UX Design Lecturer at MSIB.

📝 Research Plan

Overview

Jaga Rumah is an app to call housekeepers or day maids. This application can make it easier for homeowners who need help.

Roles and Responsibilities

Product designer -

User research, Crafting concept, Ideate solution, and Crafting the visual.

Duration

3 months (Mar - May 2022)

PROBLEM STATEMENT

Homeowners often find it challenging to keep their homes tidy and safe due to time constraints.

Objective

Objective for this project include :

Research Goals

Knowing how much a domestic helper is needed for various services

User Goals

Helps ease anxiety about household chores that homeowners can't handle

Business Goals

The demand for daily services is increasing

Research Method

Survey

Explore the real problems faced by these homeowners

In-Depth Interview

To explore common behaviors, what they do when there is no time to do homework or leave the house empty. As well as what kind of services are needed in household chores.

🔍 Survey & Insight

Survey Summary

12 participants join the survey and here’s the insight :

Frequencies

Participants who filled in were aged 27-36 years and on average lived in big cities such as Jakarta and Bandung.

Purpose

41.7% of participants have lived in the location for more than 5 years, the remaining 58.3% are still relatively new to owning a house in their respective areas.

Measures

75% of them often leave home, therefore they do not have more time for household chores or need extra energy.

Survey Results

After collecting data through surveys, we found that people in big cities tend to go outdoors and need extra energy to help with household chores.

Interview Results

The interview was attended by 5 participants. Sessions are conducted one by one through Zoom Meeting for 15–30 minutes per person. Based on the interview results, some of them do have daily helpers who actually come from the surrounding environment. But some of them don't have that.

User Persona

Angga

Maulana

✨ Demographics

🚀

Age: 27years old

🚀

Hometown: Bandung, ID

🚀

Family: 1 Wife & 2 Children

🚀

Occupation: Business Owner

“I need homekeeper to help maintenance my houses"

😡 Paint Point

👎 Often travels out of town because of his work

👎 Often invite his family to go too

📌 Needs

👍 He needs housekeeping services

🎉 Goals

Feel safe because there are officers who help take care of household chores such as guarding the house when it is left

Customer Journey Map

About Angga

Angga is a 27-year-old Business Owner from a startup company in Bandung. He is married and has 2 small children in his house. He often went out of town on business trips with all his family members.

Scenario

He will go on business trips and take the rest of his family along, but he needs a housekeeper to take care of the house.

Expectation

👍 Ease in the process of hiring workers

👍 Accessible design

👍 Transparent fees

👍 Ratings and feedback from customers

  • Discovery

    👀 See app ad banners when searching the Internet for housekeeper

    📱 Watch ads from Jaga Rumah on explore Instagram

    🤔 Feel curious and finally download the Jaga Rumah application

  • Explore & Compare

    👨 He created an account

    👀 Start looking for the services

    🏷️ Read job descriptions and bid prices

  • Selection & Booking

    ⭐ Choosing the services needed

    📅 Match available schedules and choose service duration

    ✅ Confirm booking and pay

  • Stay Experience

    🚗 The housekeeper arrive on the day and time booked

    👨🏻‍🔧 The housekeeper works on the services that have been ordered by the homeowner

  • Feedback & Royalty

    ✍️ He left a review of the selected housekeeper

    😊 Thinking about ordering next home services at Jaga Rumah

💡 Ideation

Based on behavioral research, we propose these this opportunities as focused solutions.

#

1

Reasoning

Provide a wide range of home service services

Opportunity

Help homeowners by meeting with housekeeper

Impact

Users find it helpful with many services

Priority

P0

SOLUTION

Provide a wide range of home service services

“ There are more than 8 services that can be ordered, such as security and home cleaning services.”

😍 Visual and Prototype

Access the Prototype

🧪 Lesson Learned

From the case study that I have done, I have learned many lessons :

  • Learned a lot about the application of UX methods and principles in the design thinking process

  • Making innovations that have never existed before so as to solve problems experienced by users

  • Provide the best solution that can be developed and can differentiate our product and service from others.

Conclusion

The conclusion from this case study are :

  • Focus on user. I used to think that there wouldn’t be much difference between the perspectives of one user and another, but it turns out that every user is unique and differences in taste can occur between one another

  • Generate Solution. A UI / UX Designer can create all kinds of solutions that come to mind even the most out of the box ones in the design thinking process. So, just explore the solution as many as we can!

  • Keep Bias Away. In the design thinking process, we are asked to provide insights based on what you know about the user, not to make assumptions about what he really needs.

Hopefully this case study can provide inspiration for anyone who reads it. See you on the next case study! 😊

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