UI/UX Case Study
UI/UX Case Study
UI/UX Case Study
Home Services App
Home Services App
Home Services App
Jaga Rumah
Jaga Rumah
Jaga Rumah
Acquire a housemaid to aid you
Acquire a housemaid to aid you
Acquire a housemaid to aid you
Introduction
Introduction
Introduction
This Case Study is a midterm exam from the MSIB Batch 3 Independent Study program by Hacktiv8. This case study was mentored by Moh. Riansyah as Spv Product Design at ESB and UI/UX Design Lecturer at MSIB.
📝 Research Plan
📝 Research Plan
📝 Research Plan
Overview
Overview
Overview
Jaga Rumah is an app to call housekeepers or day maids. This application can make it easier for homeowners who need help.
Roles and Responsibilities
Roles and Responsibilities
Roles and Responsibilities
Product designer -
User research, Crafting concept, Ideate solution, and Crafting the visual.
Product designer -
User research, Crafting concept, Ideate solution, and Crafting the visual.
Duration
Duration
Duration
3 months (Mar - May 2022)
3 months (Mar - May 2022)
PROBLEM STATEMENT
PROBLEM STATEMENT
Homeowners often find it challenging to keep their homes tidy and safe due to time constraints.
Homeowners often find it challenging to keep their homes tidy and safe due to time constraints.
Homeowners often find it challenging to keep their homes tidy and safe due to time constraints.
Objective
Objective
Objective
Objective for this project include :
Objective for this project include :
Research Goals
Research Goals
Knowing how much a domestic helper is needed for various services
User Goals
User Goals
Helps ease anxiety about household chores that homeowners can't handle
Helps ease anxiety about household chores that homeowners can't handle
Business Goals
Business Goals
The demand for daily services is increasing
The demand for daily services is increasing
Research Method
Research Method
Research Method
Survey
Survey
Explore the real problems faced by these homeowners
Explore the real problems faced by these homeowners
In-Depth Interview
In-Depth Interview
To explore common behaviors, what they do when there is no time to do homework or leave the house empty. As well as what kind of services are needed in household chores.
To explore common behaviors, what they do when there is no time to do homework or leave the house empty. As well as what kind of services are needed in household chores.
🔍 Survey & Insight
🔍 Survey & Insight
🔍 Survey & Insight
Survey Summary
Survey Summary
Survey Summary
12 participants join the survey and here’s the insight :
12 participants join the survey and here’s the insight :
Frequencies
Frequencies
Participants who filled in were aged 27-36 years and on average lived in big cities such as Jakarta and Bandung.
Participants who filled in were aged 27-36 years and on average lived in big cities such as Jakarta and Bandung.
Purpose
Purpose
41.7% of participants have lived in the location for more than 5 years, the remaining 58.3% are still relatively new to owning a house in their respective areas.
Measures
Measures
75% of them often leave home, therefore they do not have more time for household chores or need extra energy.
75% of them often leave home, therefore they do not have more time for household chores or need extra energy.
Survey Results
Survey Results
Survey Results
After collecting data through surveys, we found that people in big cities tend to go outdoors and need extra energy to help with household chores.
After collecting data through surveys, we found that people in big cities tend to go outdoors and need extra energy to help with household chores.
Interview Results
Interview Results
Interview Results
The interview was attended by 5 participants. Sessions are conducted one by one through Zoom Meeting for 15–30 minutes per person. Based on the interview results, some of them do have daily helpers who actually come from the surrounding environment. But some of them don't have that.
The interview was attended by 5 participants. Sessions are conducted one by one through Zoom Meeting for 15–30 minutes per person. Based on the interview results, some of them do have daily helpers who actually come from the surrounding environment. But some of them don't have that.
User Persona
User Persona
User Persona
Angga
Maulana
Angga
Maulana
Angga
Maulana
✨ Demographics
🚀
Age: 27years old
🚀
Hometown: Bandung, ID
🚀
Family: 1 Wife & 2 Children
🚀
Occupation: Business Owner
✨ Demographics
🚀
Age: 27years old
🚀
Hometown: Bandung, ID
🚀
Family: 1 Wife & 2 Children
🚀
Occupation: Business Owner
✨ Demographics
🚀
Age: 27years old
🚀
Hometown: Bandung, ID
🚀
Family: 1 Wife & 2 Children
🚀
Occupation: Business Owner
“I need homekeeper to help maintenance my houses"
“I need homekeeper to help maintenance my houses"
“I need homekeeper to help maintenance my houses"
😡 Paint Point
😡 Paint Point
👎 Often travels out of town because of his work
👎 Often travels out of town because of his work
👎 Often invite his family to go too
👎 Often invite his family to go too
📌 Needs
📌 Needs
👍 He needs housekeeping services
👍 He needs housekeeping services
🎉 Goals
🎉 Goals
Feel safe because there are officers who help take care of household chores such as guarding the house when it is left
Feel safe because there are officers who help take care of household chores such as guarding the house when it is left
Customer Journey Map
Customer Journey Map
Customer Journey Map
About Angga
About Angga
Angga is a 27-year-old Business Owner from a startup company in Bandung. He is married and has 2 small children in his house. He often went out of town on business trips with all his family members.
Angga is a 27-year-old Business Owner from a startup company in Bandung. He is married and has 2 small children in his house. He often went out of town on business trips with all his family members.
Scenario
Scenario
He will go on business trips and take the rest of his family along, but he needs a housekeeper to take care of the house.
He will go on business trips and take the rest of his family along, but he needs a housekeeper to take care of the house.
Expectation
👍 Ease in the process of hiring workers
👍 Accessible design
👍 Transparent fees
👍 Ratings and feedback from customers
Expectation
👍 Ease in the process of hiring workers
👍 Accessible design
👍 Transparent fees
👍 Ratings and feedback from customers
Discovery
👀 See app ad banners when searching the Internet for housekeeper
📱 Watch ads from Jaga Rumah on explore Instagram
🤔 Feel curious and finally download the Jaga Rumah application
Explore & Compare
Selection & Booking
⭐ Choosing the services needed
📅 Match available schedules and choose service duration
✅ Confirm booking and pay
Stay Experience
🚗 The housekeeper arrive on the day and time booked
👨🏻🔧 The housekeeper works on the services that have been ordered by the homeowner
Feedback & Royalty
✍️ He left a review of the selected housekeeper
😊 Thinking about ordering next home services at Jaga Rumah
Discovery
👀 See app ad banners when searching the Internet for housekeeper
📱 Watch ads from Jaga Rumah on explore Instagram
🤔 Feel curious and finally download the Jaga Rumah application
Explore & Compare
Selection & Booking
⭐ Choosing the services needed
📅 Match available schedules and choose service duration
✅ Confirm booking and pay
Stay Experience
🚗 The housekeeper arrive on the day and time booked
Feedback & Royalty
✍️ He left a review of the selected housekeeper
😊 Thinking about ordering next home services at Jaga Rumah
💡 Ideation
💡 Ideation
💡 Ideation
Based on behavioral research, we propose these this opportunities as focused solutions.
Based on behavioral research, we propose these this opportunities as focused solutions.
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1
Reasoning
Reasoning
Reasoning
Provide a wide range of home service services
Provide a wide range of home service services
Opportunity
Opportunity
Opportunity
Help homeowners by meeting with housekeeper
Help homeowners by meeting with housekeeper
Impact
Impact
Impact
Users find it helpful with many services
Users find it helpful with many services
Priority
Priority
Priority
P0
P0
SOLUTION
Provide a wide range of home service services
Provide a wide range of home service services
Provide a wide range of home service services
“ There are more than 8 services that can be ordered, such as security and home cleaning services.”
“ There are more than 8 services that can be ordered, such as security and home cleaning services.”
“ There are more than 8 services that can be ordered, such as security and home cleaning services.”
😍 Visual and Prototype
😍 Visual and Prototype
😍 Visual and Prototype
🧪 Lesson Learned
🧪 Lesson Learned
🧪 Lesson Learned
From the case study that I have done, I have learned many lessons :
From the case study that I have done, I have learned many lessons :
Learned a lot about the application of UX methods and principles in the design thinking process
Making innovations that have never existed before so as to solve problems experienced by users
Provide the best solution that can be developed and can differentiate our product and service from others.
Conclusion
Conclusion
Conclusion
The conclusion from this case study are :
The conclusion from this case study are :
Focus on user. I used to think that there wouldn’t be much difference between the perspectives of one user and another, but it turns out that every user is unique and differences in taste can occur between one another
Generate Solution. A UI / UX Designer can create all kinds of solutions that come to mind even the most out of the box ones in the design thinking process. So, just explore the solution as many as we can!
Keep Bias Away. In the design thinking process, we are asked to provide insights based on what you know about the user, not to make assumptions about what he really needs.
Hopefully this case study can provide inspiration for anyone who reads it. See you on the next case study! 😊
Hopefully this case study can provide inspiration for anyone who reads it. See you on the next case study! 😊
